Outlaunch Marketing

CLARITY BRIEF / AI SEARCH VISIBILITY Google’s September 2026 spam update is finished. But before you approve an SEO fix, a website overhaul, or another round of content, there’s something you should know. Some of the ranking drops reported during the update weren’t real. While Google was updating its spam detection systems, some SEO tracking tools were also experiencing problems collecting accurate search results. Websites appeared to lose rankings they may never have lost. We saw a similar...

CLARITY BRIEF / AI SEARCH VISIBILITY What the August 2026 spam update actually targeted, what we're seeing on the sites we manage, and why some service area pages are sitting a few spots lower than they were last month. If your rankings got a little weird in late August, you're not imagining it. Google rolled out its August 2026 spam update on August 18 and wrapped it up on August 21. Within a few days, the whole SEO world was asking the same question: is Google finally cracking down on AI...

CLARITY BRIEF / PAID ADVERTISING What every home service business needs to know before August 2026, and the one thing that separates the shops that feel it from the ones that don’t. If you run Local Services Ads, the ones with the green Google Guaranteed badge that sit at the very top of the search results, a change is coming to how they work behind the scenes. Google is retiring the standalone Local Services Ads dashboard and folding those campaigns into its main Google Ads platform. Home...