SERVICES / FRACTIONAL CMO
Fractional CMO & Marketing Director.
Your Outsourced Marketing Department, Installed.
Most companies manage marketing through a collection of vendors, freelancers, and platforms that don't talk to each other and answer to the CEO or no one. Our fractional team changes that entirely. We install a CMO-led marketing department inside your business, owning the strategy, the budget, the channels, and the results. Not as a consultant. As your team.
$27,000+
SAVED IN MONTHLY PAYROLL
4-Person
INSTALLED FRACTIONAL TEAM
CMO-Led
STRATEGY & REVENUE OWNERSHIP
$5,000+
STARTING AS LOW AS $5,000 PER MONTH
SOUND FAMILIAR?
You Have Marketing Activity.
But Nobody Is Leading It.
The ambitious business owner who deserves to lead their industry shouldn't be spending their time managing vendors, decoding reports, and wondering why the budget isn't producing growth. That's not an execution problem. That's a marketing leadership problem.
At a certain revenue level, adding another platform or another vendor doesn't fix anything. What's missing is a leader, or a leadership team, who owns the full picture. Strategy connected to budget. Budget connected to channels. Channels connected to revenue. And one team accountable for all of it.
That's what the Leadership Team™ is. Not a consultant with recommendations. Not a vendor with a silo. A guide with a plan, and a team that executes it. Another year of spending without knowing what's working is the failure we're here to prevent.
— Multiple agencies running separate channels with no unified strategy
— No single person accountable for your marketing budget or results
— You can't clearly measure MER, CAC, ROAS, or CPL across all channels
— Sales and marketing aren't aligned — leads come in that sales can't close
— Your marketing spend is growing but revenue clarity isn't
— You're the marketing department — and you shouldn't be
Your Installed Team
Four Roles. One Command Structure.
Fully Deployed in Your Business.
Fractional Marketing plans deploy the roles and hours your business needs most right now for the stage it's in. At every plan level, your engagement is led by CMO and Director-level oversight. The Leadership Team, premium tier, deploys the complete four-role department and is not hourly based.
CMO
Revenue architecture, channel strategy, budget ownership, and executive accountability. The voice of marketing at the leadership table.
MARKETING DIRECTOR
Operational oversight, vendor management, team coordination, and performance management across all active channels.
MARKETING MANAGER
Campaign execution, daily oversight, content coordination, and performance optimization across assigned channels.
MARKETING MANAGER
SOP development, attribution infrastructure, analytics, reporting, and sales and marketing alignment systems.
MONTHLY DELIVERABLES
We Don't Advise. We Own.
Every plan draws from this same deliverable list. Your hours are simply focused on whichever categories matter most for your business right now.
Marketing Strategy & Revenue Architecture
✓ Target market definition and offer engineering
✓ Messaging, positioning, and competitive differentiation
✓ Multi-channel planning and revenue forecasting
✓ Expansion strategy and growth roadmap
Budget Ownership & Allocation
✓ Budget architecture — every dollar assigned a job
✓ Spend allocation by channel based on performance
✓ ROI-based reallocation as data comes in
✓ Scaling and cut decisions made in real time
Full Channel Ownership & Deployment
✓ Paid media oversight — Google, Meta, and beyond
✓ AI and search visibility oversight
✓ Social, content, traditional, and offline channel oversight
✓ Multi-channel coordination under one unified strategy
Performance & Profitability Management
✓ MER (Marketing Efficiency Ratio) management
✓ CAC and LTPG (Lifetime Profit per Customer) oversight
✓ CPL and ROAS monitoring across all channels
✓ Conversion optimization and structured testing framework
Advanced Tracking & Attribution Infrastructure
✓ CRM oversight and integration management
✓ Call tracking and attribution platform integration
✓ Attribution modeling — you know where every lead came from
✓ Revenue source validation and KPI dashboard architecture
Full Customer Lifecycle Management
✓ Lead nurture system development and oversight
✓ Advanced segmentation and reactivation campaigns
✓ Retention strategy and pipeline optimization
✓ Upsell and expansion strategy
Sales & Marketing Alignment
✓ Lead quality reviews — are the right leads coming in?
✓ Close rate analysis tied to channel and campaign
✓ Capacity alignment — marketing matches what sales can handle
✓ Revenue feedback loop between marketing and sales
Vendor & Partner Management
✓ Vendor oversight — we hold your agencies accountable
✓ KPI enforcement and performance reviews
✓ Vendor replacement decisions when performance fails
✓ Partner coordination under one unified direction
Creative Direction & Brand Control
✓ Creative approval and brand consistency enforcement
✓ Asset management across all active channels
✓ Creative testing cycles — what's working, what's not
✓ Brand story creation and implementation
Executive Reporting & Revenue Visibility
✓ Weekly performance review — what happened and why
✓ Monthly executive review with budget reallocation decisions
✓ Full revenue visibility tied to marketing channel performance
✓ Quarterly action plan and strategy review and adjust
MARKETING SOP & System Development
✓ Marketing SOP creation — your marketing processes documented and repeatable
✓ Marketing handoff alignment with your existing sales process
✓ Workflow documentation for every active marketing function
✓ Lead magnet playbook and SOP creation, tested and measured
Team Leadership & Accountability
✓ CMO revenue oversight — strategy to revenue, end to end
✓ Director operational oversight across all channels and vendors
✓ Manager execution oversight — daily campaign and content delivery
✓ Vendor leadership — outside agencies answer to us
What the Work Actually Looks Like
This Is What Running a Marketing Department Looks Like.
The Leadership Team™ is not a monthly strategy call. It is an active, working engagement. Here is a sample of the real work your installed team runs every month, the kind of decisions, systems, and accountability most companies don't have anyone doing.
Attribution
Connect Every Lead to a Revenue Source
We build and manage the attribution infrastructure that connects your CRM, call tracking, ad platforms, and analytics into one clear picture. You know exactly where every customer came from.
Audience Intelligence
Customer Interviews & Persona Development
We conduct customer interviews, build detailed buyer personas, and map the real problems your customers have against the solutions you offer. Marketing built on assumptions fails. Ours is built on evidence.
Channel Audits
Find What's Working. Cut What Isn't.
We audit every active channel — paid, organic, social, email — identify what's performing, what's wasting budget, and make the reallocation decisions that move the needle on efficiency.
Agency Oversight
We Hold Your Vendors Accountable
We review agency performance, set KPIs, enforce standards, and make replacement decisions when needed. If you have outside vendors, they now answer to a marketing leadership team, not just to you.
Executive Alignment
Weekly Leadership Presence
Your Outlaunch team participates in leadership meetings, provides executive-level marketing reporting, and keeps strategy aligned with where the business is actually going, not where it was six months ago.
MARKETING Systems & SOPs
Build the Systems That Scale
We document your marketing processes, build SOPs your team can execute, and create the operational infrastructure that makes growth repeatable rather than reliant on heroics.
Investment
One Team. Four Ways To Engage.
Start With Fractional Marketing.
Fractional Marketing gives you CMO- and Director-level oversight, scoped to the hours your business needs right now. Every plan draws from the same 13-category deliverable list, focused on what matters most at your level of engagement.
FRACTIONAL ENTRY — 22 Hours
$5,000
Per month · 3-month recurring commitment
Start directing your marketing with senior-level strategy and oversight, starting with your highest-priority channels.
✓ CMO & Director-level oversight, scoped to your top-priority channels
✓ All 13 monthly deliverable categories, focused where they matter most
✓ Weekly performance reviews and monthly executive reports
✓ Full channel ownership and vendor management
✓ 3-month auto-renewing commitment, 30-day written cancellation notice
FRACTIONAL Growth — 33 Hours
$7,500
Per month · 3-month recurring commitment
The right fit for businesses ready to run strategy and messaging across every active channel, not just the biggest one.
✓ CMO & Director-level oversight across every active channel
✓ All 13 monthly deliverable categories, including persona and messaging work
✓ Weekly performance reviews and monthly executive reports
✓ Full channel ownership and vendor management
✓ 3-month auto-renewing commitment, 30-day written cancellation notice
FRACTIONAL SCALE — 44 Hours
$10,000
Per month · 3-month recurring commitment
Full strategic and operational oversight across every channel, persona, and vendor relationship you have.
✓ CMO, Director & Manager-level oversight, our deepest fractional coverage
✓ All 13 monthly deliverable categories, including marketing systems and SOP's
✓ Weekly performance reviews and monthly executive reports
✓ Full channel ownership and vendor management
✓ 3-month auto-renewing commitment, 30-day written cancellation notice
Investment
Outgrowing Your Hours?
Own the Complete Department.
The Leadership Team™ is a different kind of engagement than the Fractional plans above: one flat rate for the complete four-person department, not hours. Both commitment options include the same full team, the same 13-category deliverable list, and the same executive accountability. The only difference is commitment length and monthly rate.
FULL LEADERSHIP TEAM — 3-MONTHS
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$16,500
Per month · 3-month recurring commitment
Move past hourly increments and own the complete four-person department outright. Same full team, same full deliverable list, same executive accountability, committed in 3-month increments that auto-renew quarterly. Cancel with 30 days' written notice.
✓ Complete Leadership Team™ — CMO, Director, 2 Managers
✓ All 13 monthly deliverable categories
✓ Weekly performance reviews and monthly executive reports
✓ Full channel ownership and vendor management
✓ 3-month auto-renewing commitment, 30-day written cancellation notice
FULL LEADERSHIP TEAM — 12-MONTHS
save $18,000 annually
$15,000
Per month · 12-month recurring commitment
Lock in a full year with the same complete team and deliverable list, and save $1,500 per month over the Flex rate, $18,000 across the year. Built for companies ready to run a full-year strategy and revenue plan without renewing quarter to quarter.
✓ Everything in the 3-Month Commitment
✓ $1,500/mo savings — $18,000 total over 12 months
✓ Priority onboarding and deeper strategic runway
✓ 12-month strategy and revenue architecture planning
✓ 30-day written cancellation notice required
$27,000+
Saved in Monthly Payroll vs. Building In-House
An In-House CMO Alone Costs $15,000–$25,000/Mo.
A CMO, Marketing Director, and two Marketing Managers hired in-house, salaries, benefits, employer taxes, recruiting, onboarding, and tools, runs $40,000–$60,000 per month or more. The Leadership Team™ delivers the same four-role department, fully operational and immediately deployed, for a fraction of that cost. No recruiting. No HR. No ramp-up. No six-month onboarding. You get the team on day one, and we remove the entire burden of managing marketing from your plate.
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Your dream outcome is leading your industry. Our transparency and track record make that feel achievable. We reduce the time it takes to get there. And we remove the effort of managing it entirely. That's the value equation we're committed to delivering.
HOW WE WORK
T-Minus 3-2-1. Deployed Before the First Month Ends.
We Learn Your Business
Deep onboarding. Your revenue model, channels, vendors, team, goals, competitive landscape, and current marketing performance. We don't build strategy until we understand the full picture. Intel brief delivered within 30 days of onboarding.
We Build Your Command Plan
Full marketing strategy and revenue architecture. Channels prioritized, budget allocated, vendor KPIs set, attribution infrastructure defined, and a clear 90-day execution roadmap. Every dollar accounted for before it's spent.
We Run It With You
Weekly performance reviews. Monthly executive meetings. Active campaign management, vendor oversight, and real-time budget decisions. You always know what's working, what's not, and exactly what we're doing about it.
THE DIFFERENCE IT MAKES
With Outlaunch. Without Outlaunch.
WITHOUT OUTLAUNCH
✘ Multiple vendors. Nobody owns the strategy or the outcome.
✘ Budget allocated by gut feel, not performance data.
✘ You can't measure CAC, MER, or ROAS across all channels.
✘ Sales blames marketing. Marketing blames the agencies. Nobody fixes it.
✘ You're in the marketing meetings, making the decisions, doing the managing.
✘ Another quarter ends. Spend goes up. Clarity doesn't.
WITH OUTLAUNCH
✓ One team owns the strategy, the budget, and the results — end to end.
✓ Every dollar allocated by performance data, reallocated in real time.
✓ Complete revenue visibility — CAC, MER, ROAS, CPL, all clear.
✓ Sales and marketing aligned. Leads that close. Pipeline that moves.
✓ You're leading your business. We're leading your marketing.
✓ Competitors are reacting to you. Not the other way around.
Who This Is For
Fractional CMO Leadership Is Not for Everyone.
It's for the Right Companies.
We work with motivated, customer-obsessed business owners with great products who are ready to lead their industry. If that's you, and the numbers are right, this is built for you. If it isn't, our channel services are the right entry point.
This Is Built For You If...
✓ You're doing $1M–$30M+ in annual revenue with ambition to lead your market
✓ You're actively investing in marketing but frustrated by stagnation or fragmentation
✓ No single person is currently accountable for your full marketing picture
✓ You're ready to hand marketing to a leadership team and stay out of the weeds
✓ You deliver a genuinely great product or service your customers love
✓ You're committed to long-term growth — not a quick fix or a shortcut
This Is Not the Right Fit If...
✘ You want to stay small or aren't ready to reinvest in growth
✘ You want to micromanage every marketing decision
✘ You're looking for a quick campaign, not a leadership relationship
✘ You have a full, high-performing in-house marketing team already
✘ You're not willing to follow direction, commit to process, or give access
THE CLARITY STACK
This is Where Complete Clarity Lives.
Some clients start with a Marketing Clarity Audit before choosing a plan. Others come to us already knowing they need a full department installed. Either path leads to the same place: one team accountable for your marketing, at whatever level of engagement your business needs right now.
Proudly serving Dallas-Fort Worth, TX, business owners ready to lead their industry.
Stop managing vendors. Stop guessing what's working. Install a marketing leadership team that owns the strategy, runs the execution, and delivers the clarity and results you've earned. Some companies stay grounded. Others Outlaunch.