SERVICES / LEADERSHIP TEAM™
Your Marketing. Led. Owned. Accountable.
Most companies manage marketing through a collection of vendors, freelancers, and platforms that don't talk to each other and answer to no one. The Leadership Team™ changes that entirely. We install a CMO-led marketing department inside your business, owning the strategy, the budget, the channels, and the results. Not as a consultant. As your team.
$27,000+
SAVED IN MONTHLY PAYROLL
4-Person
INSTALLED LEADERSHIP TEAM
CMO-Led
STRATEGY & REVENUE OWNERSHIP
All Systems
ONE TEAM. ONE OUTCOME.
SOUND FAMILIAR?
You Have Marketing Activity.
But Nobody Is Leading It.
The ambitious business owner who deserves to lead their industry shouldn't be spending their time managing vendors, decoding reports, and wondering why the budget isn't producing growth. That's not an execution problem. That's a marketing leadership problem.
At a certain revenue level, adding another platform or another vendor doesn't fix anything. What's missing is a leader, or a leadership team, who owns the full picture. Strategy connected to budget. Budget connected to channels. Channels connected to revenue. And one team accountable for all of it.
That's what the Leadership Team™ is. Not a consultant with recommendations. Not a vendor with a silo. A guide with a plan, and a team that executes it. Another year of spending without knowing what's working is the failure we're here to prevent.
— Multiple agencies running separate channels with no unified strategy
— No single person accountable for your marketing budget or results
— You can't clearly measure MER, CAC, ROAS, or CPL across all channels
— Sales and marketing aren't aligned — leads come in that sales can't close
— Your marketing spend is growing but revenue clarity isn't
— You're the marketing department — and you shouldn't be
Your Installed Team
Four Roles. One Command Structure.
Fully Deployed in Your Business.
The Leadership Team™ isn't a consulting retainer or a strategy document. It's an installed team of four — CMO, Marketing Director, and two Marketing Managers — working inside your business every week, owning your marketing the way a full in-house department would, at a fraction of the cost of building one.
CMO
Revenue architecture, channel strategy, budget ownership, and executive accountability. The voice of marketing at the leadership table.
MARKETING DIRECTOR
Operational oversight, vendor management, team coordination, and performance management across all active channels.
MARKETING MANAGER
Campaign execution, daily oversight, content coordination, and performance optimization across assigned channels.
MARKETING MANAGER
SOP development, attribution infrastructure, analytics, reporting, and sales and marketing alignment systems.
MONTHLY DELIVERABLES
We Don't Advise. We Own.
Every deliverable below is executed by your installed Outlaunch leadership team each month. This is not a report of recommendations. It is active management, strategy decided, budgets allocated, campaigns running, vendors held accountable, and performance tracked to revenue.
Marketing Strategy & Revenue Architecture
✓ Target market definition and offer engineering
✓ Messaging, positioning, and competitive differentiation
✓ Multi-channel planning and revenue forecasting
✓ Expansion strategy and growth roadmap
Budget Ownership & Allocation
✓ Budget architecture — every dollar assigned a job
✓ Spend allocation by channel based on performance
✓ ROI-based reallocation as data comes in
✓ Scaling and cut decisions made in real time
Full Channel Ownership & Deployment
✓ Paid media oversight — Google, Meta, and beyond
✓ AI and search visibility oversight
✓ Social, content, traditional, and offline channel oversight
✓ Multi-channel coordination under one unified strategy
Performance & Profitability Management
✓ MER (Marketing Efficiency Ratio) management
✓ CAC and LTPG (Lifetime Profit per Customer) oversight
✓ CPL and ROAS monitoring across all channels
✓ Conversion optimization and structured testing framework
Advanced Tracking & Attribution Infrastructure
✓ CRM oversight and integration management
✓ Call tracking and attribution platform integration
✓ Attribution modeling — you know where every lead came from
✓ Revenue source validation and KPI dashboard architecture
Full Customer Lifecycle Management
✓ Lead nurture system development and oversight
✓ Advanced segmentation and reactivation campaigns
✓ Retention strategy and pipeline optimization
✓ Upsell and expansion strategy
Sales & Marketing Alignment
✓ Lead quality reviews — are the right leads coming in?
✓ Close rate analysis tied to channel and campaign
✓ Capacity alignment — marketing matches what sales can handle
✓ Revenue feedback loop between marketing and sales
Vendor & Partner Management
✓ Vendor oversight — we hold your agencies accountable
✓ KPI enforcement and performance reviews
✓ Vendor replacement decisions when performance fails
✓ Partner coordination under one unified direction
Creative Direction & Brand Control
✓ Creative approval and brand consistency enforcement
✓ Asset management across all active channels
✓ Creative testing cycles — what's working, what's not
✓ Brand story creation and implementation
Executive Reporting & Revenue Visibility
✓ Weekly performance review — what happened and why
✓ Monthly executive review with budget reallocation decisions
✓ Full revenue visibility tied to marketing channel performance
✓ Quarterly action plan and strategy review and adjust
SOP & System Development
✓ Marketing SOP creation — your processes documented and repeatable
✓ Sales process alignment with marketing delivery
✓ Workflow documentation for every active function
✓ Lead magnet playbook and SOP creation, test and measure
Team Leadership & Accountability
✓ CMO revenue oversight — strategy to revenue, end to end
✓ Director operational oversight across all channels and vendors
✓ Manager execution oversight — daily campaign and content delivery
✓ Vendor leadership — outside agencies answer to us
What the Work Actually Looks Like
This Is What Running a Marketing Department Looks Like.
The Leadership Team™ is not a monthly strategy call. It is an active, working engagement. Here is a sample of the real work your installed team runs every month, the kind of decisions, systems, and accountability most companies don't have anyone doing.
Attribution
Connect Every Lead to a Revenue Source
We build and manage the attribution infrastructure that connects your CRM, call tracking, ad platforms, and analytics into one clear picture. You know exactly where every customer came from.
Audience Intelligence
Customer Interviews & Persona Development
We conduct customer interviews, build detailed buyer personas, and map the real problems your customers have against the solutions you offer. Marketing built on assumptions fails. Ours is built on evidence.
Channel Audits
Find What's Working. Cut What Isn't.
We audit every active channel — paid, organic, social, email — identify what's performing, what's wasting budget, and make the reallocation decisions that move the needle on efficiency.
Agency Oversight
We Hold Your Vendors Accountable
We review agency performance, set KPIs, enforce standards, and make replacement decisions when needed. If you have outside vendors, they now answer to a marketing leadership team, not just to you.
Executive Alignment
Weekly Leadership Presence
Your Outlaunch team participates in leadership meetings, provides executive-level marketing reporting, and keeps strategy aligned with where the business is actually going, not where it was six months ago.
Systems & SOPs
Build the Systems That Scale
We document your marketing and sales processes, build the SOPs your team can execute, and create the operational infrastructure that makes growth repeatable, not dependent on heroics.
Investment
One Plan. Two Commitment Options.
One Installed Marketing Department.
The Leadership Team™ is the same full CMO Command Deployment at both commitment levels. The difference is commitment length and monthly rate. Both include the complete team, the full deliverable list, and one team accountable for your marketing from strategy to revenue.
Flex Commitment
$16,500
Per month · 3-month recurring commitment
Start with a 3-month commitment that auto-renews quarterly. Full team deployed, full deliverable list, full executive accountability. Cancel with 30 days' written notice before the next quarterly renewal.
✓ Complete Leadership Team™ — CMO, Director, 2 Managers
✓ All 13 monthly deliverable categories
✓ Weekly performance reviews and monthly executive reports
✓ Full channel ownership and vendor management
✓ 3-month auto-renewing commitment, 30-day written cancellation notice
Annual Commitment
save $18,000 annually
$15,000
Per month · 12-month commitment
Commit to 12 months and save $1,500 per month — $18,000 over the year. Same complete team, same full deliverable list, same accountability. Built for companies ready to lead their market with a full-year marketing strategy behind them.
✓ Everything in the Flex Commitment
✓ $1,500/mo savings — $18,000 total over 12 months
✓ Priority onboarding and deeper strategic runway
✓ 12-month strategy and revenue architecture planning
✓ 30-day written cancellation notice required
$27,000+
Saved in Monthly Payroll vs. Building In-House
An In-House CMO Alone Costs $15,000–$25,000/Mo.
A CMO, Marketing Director, and two Marketing Managers hired in-house, salaries, benefits, employer taxes, recruiting, onboarding, and tools, runs $40,000–$60,000 per month or more. The Leadership Team™ delivers the same four-role department, fully operational and immediately deployed, for a fraction of that cost. No recruiting. No HR. No ramp-up. No six-month onboarding. You get the team on day one, and we remove the entire burden of managing marketing from your plate.
Your dream outcome is leading your industry. Our transparency and track record make that feel achievable. We reduce the time it takes to get there. And we remove the effort of managing it entirely. That's the value equation we're committed to delivering.
HOW WE WORK
T-Minus 3-2-1. Deployed Before the First Month Ends.
We Learn Your Business
Deep onboarding. Your revenue model, channels, vendors, team, goals, competitive landscape, and current marketing performance. We don't build strategy until we understand the full picture. Intel brief delivered within 30 days of onboarding.
We Build Your Command Plan
Full marketing strategy and revenue architecture. Channels prioritized, budget allocated, vendor KPIs set, attribution infrastructure defined, and a clear 90-day execution roadmap. Every dollar accounted for before it's spent.
We Run It With You
Weekly performance reviews. Monthly executive meetings. Active campaign management, vendor oversight, and real-time budget decisions. You always know what's working, what's not, and exactly what we're doing about it.
THE DIFFERENCE IT MAKES
With Outlaunch. Without Outlaunch.
WITHOUT OUTLAUNCH
✘ Multiple vendors. Nobody owns the strategy or the outcome.
✘ Budget allocated by gut feel, not performance data.
✘ You can't measure CAC, MER, or ROAS across all channels.
✘ Sales blames marketing. Marketing blames the agencies. Nobody fixes it.
✘ You're in the marketing meetings, making the decisions, doing the managing.
✘ Another quarter ends. Spend goes up. Clarity doesn't.
WITH OUTLAUNCH
✓ One team owns the strategy, the budget, and the results — end to end.
✓ Every dollar allocated by performance data, reallocated in real time.
✓ Complete revenue visibility — CAC, MER, ROAS, CPL, all clear.
✓ Sales and marketing aligned. Leads that close. Pipeline that moves.
✓ You're leading your business. We're leading your marketing.
✓ Competitors are reacting to you. Not the other way around.
Who This Is For
The Leadership Team™ Is Not for Everyone.
It's for the Right Companies.
We work with motivated, customer-obsessed business owners with great products who are ready to lead their industry. If that's you, and the numbers are right, this is built for you. If it isn't, our channel services are the right entry point.
This Is Built For You If...
✓ You're doing $3M–$30M+ in annual revenue with ambition to lead your market
✓ You're actively investing in marketing but frustrated by stagnation or fragmentation
✓ No single person is currently accountable for your full marketing picture
✓ You're ready to hand marketing to a leadership team and stay out of the weeds
✓ You deliver a genuinely great product or service your customers love
✓ You're committed to long-term growth — not a quick fix or a shortcut
This Is Not the Right Fit If...
✘ You want to stay small or aren't ready to reinvest in growth
✘ You want to micromanage every marketing decision
✘ You're looking for a quick campaign, not a leadership relationship
✘ You have a full, high-performing in-house marketing team already
✘ You're not willing to follow direction, commit to process, or give access
THE CLARITY STACK
This is Where Complete Clarity Lives.
The Leadership Team™ is Level 4 of the Outlaunch Clarity Stack. The top of the system. Every channel service below it, Paid Lead Generation, AI Search Visibility, and Digital Web Infrastructure, feeds into this. Under the Leadership Team, every channel is part of one strategy, every dollar is part of one budget, and every result is owned by one team.
Some clients build up to it, starting with Paid Lead Generation, adding AI Search Visibility, then stepping into full leadership when they're ready. Others come to us already at the point where they need the whole system installed immediately. Either path leads to the same place: a business with complete marketing clarity and a team fully accountable for what happens next.
Your Marketing Deserves To Be Led.
That's what our clients say. That's what we build toward. Stop managing vendors. Stop guessing what's working. Install a marketing leadership team that owns the strategy, runs the execution, and delivers the clarity and results you've earned. Some companies stay grounded. Others Outlaunch.