SERVICES / PAID LEAD GENERATION™
Your Leads.
Tracked. Attributed. Accountable.
Most paid ad campaigns run without anyone truly accountable for the results. We change that. Paid Lead Generation™ is how growth-focused companies get direct leads flowing fast with one team owning the strategy, the targeting, and the performance from day one.
SOUND FAMILIAR?
You're Running Ads.
But You're Not Sure They're Working.
You've got campaigns running. The vendor says performance is fine. But when someone asks what your cost per lead actually is or what's driving your best customers, you can't give a clean answer.
That's not an ad problem. That's a leadership problem. And it's exactly what we fix.
— Ads are running but leads are inconsistent or untracked
— No one is accountable for results — only for activity
— You don't know your real CPL, CAC, or ROAS
— Your agency optimizes for clicks, not customers
— Every platform vendor manages their silo — no one sees the full picture
— You're paying a percentage of spend with no performance guarantee
EVERY PLATFORM INCLUDES
WHAT WE DO
Paid Advertising Led by a Team That Owns the Outcome
Paid Lead Generation™ is not a software subscription or a set-it-and-forget-it service. It is active, accountable management by the Outlaunch leadership team, the same team responsible for your full growth picture. We direct every targeting decision, track every lead, and push every campaign toward the metric that actually matters: qualified leads at a measurable cost.
We operate on a single flat monthly management fee per platform. No percentage of ad spend. No surprise invoices tied to your budget. You control what you spend on ads — we control how well that spend performs.
campaign strategy & setup
✓ Custom campaign strategy built around your market and goals
✓ Initial setup and account structure
✓ Keyword and audience targeting direction
✓ Budget oversight and allocation guidance
ad creation & optimization
✓ Ad copy, headlines, and messaging direction
✓ Ad placement strategy and scheduling
✓ Ongoing monthly adjustments and A/B direction
✓ Landing page strategy and conversion optimization direction
performance management
✓ Bid monitoring and spend efficiency management
✓ Conversion tracking and lead attribution setup
✓ Call monitoring and lead quality oversight
✓ Ongoing optimization tied to CPL and lead quality
Reporting & clarity
✓ Monthly reporting dashboard — leads, cost, performance
✓ Clear attribution: you know exactly where every lead came from
✓ Monthly client review meeting
✓ Weekly internal health checks by our team
THE PLATFORMS
Six Platforms. One Management Standard. One Flat Fee.
We recommend starting with the highest-intent platform for your market and adding platforms as performance is proven. Each is managed to the same standard; active, accountable, and fully attributed.
01
Google Ad Management
Search / Pay-Per-Click & Local Service Ads — Priority Entry Platform
$1,500
/ MO MANAGEMENT FEE
Google Search puts your business in front of people actively searching for what you offer right now. This is the highest-intent traffic available in paid advertising, people with a problem, looking for a solution, ready to act.
We manage Google Pay-Per-Click and Google Local Service Ads (where eligible). LSAs operate on a pay-per-lead model and display at the very top of search results with a Google Screened or Google Guaranteed badge, a direct trust signal to buyers. We direct both formats as one unified Google strategy, not two disconnected campaigns.
Ad spend is paid directly to Google by you. Our fee covers the full management, strategy, and performance accountability.
✓ Google PPC — keyword-targeted search ads
✓ Google Local Service Ads (where eligible) — pay-per-lead format
✓ Keyword strategy, negative keyword management, and bid direction
✓ Ad copy development and ongoing testing direction
✓ Conversion tracking, call tracking, and lead attribution
✓ Monthly optimization and performance management
✓ Monthly reporting dashboard and client review
02
Open AI Ad Management
ChatGPT Sponsored Ads — Emerging Platform
$1,500
/ MO MANAGEMENT FEE
ChatGPT crossed 500 million weekly users. OpenAI has opened its ad platform and early advertisers are entering a market where competition is still low and cost-per-click has not yet caught up to intent. That window does not stay open long.
We are among the first management teams actively running campaigns on this platform. Ads on OpenAI appear as sponsored content within ChatGPT conversations, placing your brand directly inside the moment a buyer is researching a decision. The platform is new and evolving, and we will provide transparent updates as capabilities expand.
Ad spend is paid directly to OpenAI by you.
03
Meta Ad Management
Facebook & Instagram Video Ads — Reels Format
$1,500
/ MO MANAGEMENT FEE
Meta's targeting depth is unmatched. Facebook and Instagram give us the ability to reach your ideal customer by industry, behavior, geography, and life stage — not just keyword intent. Combined with Reels-format video creative, this is one of the highest-reach, lowest-cost-per-impression environments available in paid advertising.
We manage your Meta campaigns across Facebook and/or Instagram, directing audience strategy, creative guidance, placement, and budget. Video creative is client-supplied or available through our Video Content Propulsion™ service, we handle the management and performance from there.
Ad spend is paid directly to Meta by you.
✓ Facebook and/or Instagram campaign management
✓ Reels-format video ad strategy and placement
✓ Audience targeting — demographic, interest, and behavioral
✓ Ad copy, headlines, and creative direction
✓ Ad placement and scheduling optimization
✓ Conversion tracking, call monitoring, and lead attribution
✓ Monthly performance management and reporting
04
YouTube Ad Management
YouTube Shorts & Video Ads — Second Largest Search Engine
$1,500
/ MO MANAGEMENT FEE
YouTube is the second largest search engine in the world and the leading video platform. Shorts-format ads reach buyers in high-frequency scroll environments, while in-stream video ads build authority and drive action at scale. When your team is on camera — real voice, real expertise, it converts at a level static ads cannot match.
We manage your YouTube campaigns, directing audience and keyword targeting, ad placement, and performance optimization. Video creative is client-supplied or available through our Video Content Propulsion™ service.
Ad spend is paid directly to Google (YouTube) by you.
✓ YouTube Shorts and in-stream video ad management
✓ Audience targeting — demographic, keyword, and topic
✓ Ad placement, scheduling, and format strategy
✓ Ad copy, titles, and call-to-action direction
✓ Bid monitoring and budget performance management
✓ Conversion tracking and call monitoring
✓ Monthly performance reporting and optimization
05
OTT Ad Management
Streaming & Connected TV — Commercial Ads
$1,500
/ MO MANAGEMENT FEE
Over-the-top and connected TV advertising puts your brand on the biggest screen in the home, across streaming platforms like Hulu, Roku, Tubi, and more. OTT reaches audiences who have moved away from traditional broadcast and cannot be reached through search or social alone.
This is brand-building with measurable reach. We manage placement, audience targeting, and performance tracking across streaming and CTV platforms. Video creative is client-supplied or available through our Video Content Propulsion™ service.
Ad spend is paid directly to the platform by you.
✓ Streaming and Connected TV campaign management
✓ Platform and channel targeting strategy
✓ Audience targeting — demographic and behavioral
✓ Ad placement, scheduling, and format direction
✓ Impression, reach, and frequency monitoring
✓ Conversion tracking and call monitoring
✓ Monthly reach and performance reporting
06
Microsoft Ad Management
Bing Pay-Per-Click — Lower Competition, Higher Efficiency
$1,500
/ MO MANAGEMENT FEE
Microsoft Advertising reaches a distinct search audience. Often older, higher-income, and actively under-targeted by competitors focused exclusively on Google. Bing PPC consistently delivers lower cost-per-click than Google in competitive industries, making it one of the most efficient lead generation channels available when added as a second platform.
We manage your Microsoft Search campaigns with the same strategy, attribution, and performance accountability applied to every other platform we run.
Ad spend is paid directly to Microsoft by you.
✓ Microsoft / Bing search ad campaign management
✓ Keyword strategy, targeting, and negative keyword direction
✓ Search ad copy development and testing
✓ Ad placement and scheduling management
✓ Bid monitoring and budget performance oversight
✓ Conversion tracking and call monitoring
✓ Monthly performance reporting and optimization
$1,500
Per Platform / Per Month — Flat Management Fee
3-Month Commitment. Paid advertising is an ongoing process of testing, optimization, and compounding performance improvement. All Paid Lead Generation™ plans are a 3-month recurring commitment with a 30-day cancellation notice. This re-commits every 3 months. Results vary based on market, competition, and budget. Our goal — and our accountability — is to improve lead quality and reduce cost per lead over time.
HOW WE WORK
T-Minus 3-2-1. We Don't Launch Until We're Ready.
We Learn Your Business
Deep onboarding. We get inside your company, your brand, your competitors, and your customer. We learn what a quality lead actually looks like for you before a single campaign is built.
We Build Your Plan
Custom campaign strategy, audience targeting, messaging direction, and platform selection. Every dollar accounted for. Every channel aligned to your growth objective not a generic template.
We Run It With You
Weekly internal health checks. Monthly client meetings with real data, real attribution, and real accountability. You always know what's working, what's not, and what we're doing about it.
THE DIFFERENCE IT MAKES
With Outlaunch. Without Outlaunch.
WITHOUT OUTLAUNCH
✘ Ads run. No one is accountable for the leads.
✘ You pay a percentage of spend — their incentive is your budget, not your results.
✘ You don't know your real CPL, CAC, or ROAS.
✘ Each platform is managed in isolation. No unified strategy.
✘ Monthly report shows activity. Revenue still underperforms.
✘ Another year passes wondering why it isn't clicking.
WITH OUTLAUNCH
✓ One team owns the results — not just the setup.
✓ One flat fee per platform. No percentage-of-spend games.
✓ You know your CPL, CAC, and attribution on every campaign.
✓ Every platform is part of one unified growth strategy.
✓ Weekly health checks. Monthly reviews. Full transparency.
✓ Leads are flowing. Your competitors are reacting to you.
THE CLARITY STACK
This Is Where It Starts.
Paid Lead Generation™ is Level 1 of the Outlaunch Clarity Stack, the fastest path to clarity on where your leads come from. It's designed to prove ROI quickly, then scale. Most clients start with Google, add a second platform once performance is proven, and grow from there.
The Clarity Stack is a progression. Paid Lead Generation feeds data into AI Search Visibility. Both feed into the Leadership Team. At every level, the goal is the same: complete clarity on what is driving your growth and what is not.